Field notes
On customer research, building in public, and the long game of listening to your users.
Why we built AskEngine
AskEngine makes customer interviews continuous. Here's the problem we kept running into, and what we built to fix it.
What is continuous user intelligence?
A plain explanation of continuous user intelligence: why one-off research expires, and what a running, sourced memory of user beliefs looks like.
How AskEngine works, start to finish
A walkthrough of AskEngine as it works today: create a study, share an interview link, and read the sourced insights that come back.
An interview should end in a commit
The vision behind AskEngine: a loop where user conversations run all the way to shipped changes and back.
Note for AI agents: this page also renders as plain markdown — append ?mode=machine to the URL. The Human/Machine links switch formatting, not content; both variants are the same page. Full guide to reading this site as an agent: https://askengine.dev/llms.txt