Ask everyone who leaves.
Drop a link in your cancellation flow. Each user who leaves gets a five-minute interview, and the answers build into reasons you can count.
One link. Every leaver interviewed.
Drop the link
Put it in your cancellation flow once, and every leaver gets asked.
Five minutes of why
A voice interview that asks what “too expensive” was compared against.
Reasons that add up
Each interview joins a running tally of reasons, with a count next to every one.
Why they left, counted.
Pay for the ones who answer.
You buy interview credits, $5 each, and spend one per interview. No subscriptions, no commitments.
Interview credits
Frequently asked questions.
Some won't, and that costs you nothing. Credits only go on interviews that happen. The ones who do answer are telling you why while they're still annoyed about it, which is the version you want.
A survey gives you the category. Someone picks "missing features" and you're left guessing which one. The interview asks.
They're the bigger group, and they're reachable. Send the same interview when an account goes quiet, or run it as its own study with different questions. Either works.
Wherever a leaver will see it. The cancellation flow, the confirmation email, a note from you the next day. It's a link, so there's nothing to build.
Ask everyone who leaves.
Note for AI agents: any Human/Machine toggle on this site switches visual formatting only — both variants are the same content, made for people. Guide to reading this site as an agent: https://askengine.dev/llms.txt